My Intention

By Ari Koinuma on September 22, 2008

So, here I am. My name is Ari Koinuma. Welcome to my world.

This is what I am here to do:

  1. To realize my potential.
  2. To help others do the same.

To accomplish #1, I had to discover who I am. And from who I am, I had to design a vision that encompassed and incorporated as much of what I am as possible.

And I have formed that vision. Here it is:

—

I am building an interdisciplinary content-production and mentoring enterprise.

I have two types of content to offer: music and writing.

For the first three years of my operation, I will write, record and release 40 songs a year.
The songs will range from metal and progressive rock to gentle acoustic folk to children’s music. The consistency, originality, diversity, and prolific pacing of my music-making is what makes me noteworthy and valuable as a musician.

Similarly, I will write 200 posts per year on a range of subjects spanning from songwriting to promotion to entrepreneurship to self improvement. By covering this range of subjects, I can assist readers at all stages of development: personal->artistic->entrepreneurial.

I will also offer mentoring or create user-self-mentoring communities on a similar range of subjects as my blogs.

As the business grows, I will build a team of content creators and mentors, so I can focus on creating the content only I can produce, and expand our operations into live concerts and mentoring programs.

Read my full business plan

—

How and when am I going to start this venture?

I don’t know, but soon.

The only remaining key to the puzzle is how to create a situation where I can devote my full effort into this without jeopardizing my responsibility to provide for my family. The full-time commitment is essential, as the prolific pace of production is a key ingredient in my positioning. If I released one 12-song album a year and wrote 50 blog posts, I cannot stand out.

Even though I don’t know how I will start doing this, I do remain optimistic, as I can think of several scenarios of how to make this happen.

So — enablers, positive thinkers, encouragers, shower me with your affirmations. I’m going to need a lot of help in pursuing these big dreams. Naysayers, well-intentioned realists, and devil’s advocates, stay out of my way. Whatever lessons I need to learn, I will learn on my own, without your assistance.

More information:

Do you like this plan?  Please help me out by posting an encouraging comment on the main business plan page.

In addition to sending me your positive energy, your comments will serve as a proof that a lot of people are behind me and believe in me.  This will be extremely important as I seek investors, business coaches and collaborators.

Thank you!

12 Comments

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  2. Bryan Connolly says:

    Ari, you seem to have everything it takes. I’m not even sure why you’re in MCMP ;-) . Even the peripheral energy I get off you is enough to inspire me to anyone else. When you do start up your own version of the mentoring program I’m sure you’ll lead plenty of musicians to their goals.

    —Bryan

    Reply
    • Ari Koinuma says:

      Hi Brian,

      Thanks! Well — I am still benefiting from MCMP. Yes, a lot of what I heard so far was not new, but you’d be amazed how knowing is just the beginning. We know a lot, but we don’t always (or even often) do what we know. So MCMP is making a great impact on making what I already know implemented in my life.

      ari

      Reply

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  8. Derek Sivers says:

    Just a thought:

    You might be building this up too much.

    The Grand Canyon wasn’t made by someone saying, “OK I’m going to make the most massive canyon ever!” It was just a river that kept running.

    Please see Getting Real by 37 Signals : http://gettingreal.37signals.com/

    My favorite point in their books is to just start, start now, start small. Provide something of value immediately, constantly improve it, and keep going. Build things to satisfy an immediate need instead of an imagined future need.

    Psychologically, I think this helps us start. It’s not intimidating. It’s not huge. It’s just writing another song and making another blog post. Once a day, one day at a time.

    Great to know that you’ve got this goal and plan, to make sure you’re heading the direction you intended. But it’s more important to just do it on a day-to-day level, then in a few months it may be time to register an LLC, another domain name, etc.

    No need to do all that logistical stuff up-front. Wait until it’s absolutely necessary.

    Just my personal opinion. :-)

    Derek Sivers´s last blog post..Should I put my music on LOTS of websites, or just a few?

    Reply
    • Ari Koinuma says:

      Hi Tammy,

      Well, yes, I am overwhelmed often myself, though not because of the plan — it’s usually because of the length of my to-do list, which includes a lot that has nothing to do with my business vision. If I was left to work just on what’s in here, I’ll be like a kid in candy store. ;-)

      ari

      Reply

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